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Local Sports Betting Ad Spend: For local advertising, BIA forecasts ad spend for sports betting to reach $1.8 billion in 2022, a sizable jump of 80% from 2021. By 2024, BIA projects local ad spend for the category to total $2.9 billion. BIA¡¯s Nicole Ovadia, says, ¡°With New York and other larger markets making online sports betting legal this year, that has led to a significant increase in ad spending. BIA is also forecasting this vertical to grow significantly between now and 2024 when it will hit nearly $3 billion. This jump is dependent on California voting to legalize online gambling in 2023 and going live in 2024.¡±


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Salmons constantly monitors his TweetDeck these days, looking for news. He often puts in the names of quarterbacks in the search function to keep tabs on injury statuses and also looks for live weather reports. At the same time, he knows he has to be careful not to get duped by Twitter tricksters who get their kicks from building profiles that replicate those of mainstream reporters and duping people with fake news.
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