For the first week of the 2022 NFL season estimated sports betting ads accounted for 4.80% of NFL TV ad impressions and $24 million in ad spend. These figures are comparable with Week 1 of 2021 (4.83% ad impressions and $23.8 million in ad spend). For week 1 of 2022, FanDuel led in ad spend at $13.8 million, followed by DraftKings ($5.4 million), BetMGM ($2.6 million) and Caesars ($2.2 million).
On Monday, Nov. 21, 2016, Salmons and the team at the Las Vegas SuperBook had just put up opening lines on Week 12 of the NFL season when a Colts beat writer tweeted about Indianapolis quarterback Andrew Luck.
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Marlene Warner, executive director of the Massachusetts Council on Gaming and Health, said more ads will soon be everywhere, and state regulators need to consider the cumulative impact on kids.

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