Perhaps this trend will level out whenever a balance is struck between licensing fees and profits. Some gaming jurisdictions may lighten up on fees and taxes if their operators are struggling.
A 2018 U.S. Supreme Court ruling in a case brought by New Jersey cleared the way for all 50 states to offer legal sports betting should they choose to do so. With that rapid expansion came an expectation in some quarters that internet gambling would almost automatically grow at a similarly rapid pace.




NFL: Driving the popularity of sports betting in fourth quarter will be the NFL. According to the American Gaming Association, 46.6 million Americans plan to bet on the NFL during the 2022 season. Front Office Sports calculates that accounts for 18% of all U.S. adults and a 3% increase from last season. Similar to last season, the NFL will restrict the number of sportsbooks ads to six across television and Amazon Prime for each game. One ad can air before kickoff and another at halftime. There are presently five advertisers approved by the NFL; FanDuel, DraftKings, Caesars, BetMGM and FOX Bet. Earlier this week Amazon Prime announced DraftKings will be a sponsor for their inaugural season of Thursday Night Football. In addition, as in the past, sportsbooks at NFL stadiums will remain shut throughout the games.
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